Monday, 12 April 2010

Little Venice Cake Company

Having attended the Wedding Planners Conference in February, I had the pleasure of hearing an inspirational talk from Mich Turner, Founder and Director of the Little Venice Cake Company (LVCC). Mich, referred to by Gordon Ramsey as the 'Bentley of cake makers', has been awarded harpers Bazaar & Chanel Entrepreneur of the Year and has written three books. Her first book - Spectacular Cakes - was voted Best Dessert Book in the Gourmand World Cookbook Awards.

The LVCC, founded in 1999 and based in London, is renowned for designing couture wedding, birthday and celebration cakes. These exquisite and mouth watering cakes have attracted a number of celebrity clients including David Beckham, Pierce Brosnan, Paul McCartney, Cheryl Cole and Madonna. The company has quickly established itself at the leading edge of couture cakes.

Mich kindly agreed to answer a few questions for us, so here is what she had to say......

What first interested you in cakes?

When my A level lecturer asked me to decorate her wedding cake.

What was the inspiration behind setting up your business?

I thought it would be something I could run from home whilst raising a family.

What did you do prior to this?

I was a buyer at Harvey Nichols in bakery and patisserie - having a BSc Degree in Food Science and Nutrition.

What do you consider to be your USP?

Urivaled prestige, innovative: clean, classical and contemporary design; flawless intricate craftsmanship; luxury, premium and totally indulgent cakes.

How would you describe your style?

Clean, classical and contemporary. Flawless attention to detail.

What do you do to relax in your spare time?

Not much - clean, run and quilt.

What are the current wedding cake trends?
Smaller overall sizes of wedding cakes with 1-2 tonal colours, all about the intricate craftsmanship and detail.

What are the top three tips to a bride and groom when choosing a wedding cake?

Choose one that reflects your personality, is the correct size for your wedding and save the top tier for a future christening.

Describe the best wedding cake you have ever worked on?
My own! 4 tiers of hand embroidered lace in royal icing,
pale gold, ivory and caramel with sumptuous fresh flowers.

Have you ever had a disaster on a job? What did you do to fix it?

Never - I am the ultimate obsessive planner! Did have one time when
the van was clamped in London and we had to get the cake to the bride at Highclere Castle. I had to bribe the transport clampers on the phone with cake to come and release us immediately!

Have you worked with wedding planners and if so h
ow do you consider they change a wedding?
Plenty of occasions - they really do ensure the day runs smoothly as they are experienced in knowing what should be done when. They are the single point of accountability and really can make rational decisions.

Visit the LVCC website to find out more. Alternatively, go along to the Spirit of Summer Fair at Olympia taking place 13 - 16 May where Mich will be hosting masterclass demonstrations.

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